It's Halftime in America

There is no arguing with the statement that Chrysler killed it in the arena of Superbowl commercials.  Their commercials, which some of us have already seen, were really strong and had delivered powerful messages.  The commercial that caught my interest the most was "It's Halftime in America", which featured Clint Eastwood as the narrator.

Before reading further, if you have not yet seen the commercial, check it out.

Does it send chills down your spine too?  The straight forward message from the commercial, as most viewers probably interpreted it, is that Chrysler is an American product.  The road the Chrysler took in this advertisement talks about how it is halftime in the football game, but it is also halftime in America.  Clint Eastwood conveys how the teams are in their locker rooms at this moment, deciding what they need to do to pull through with a win in the second half.  It relates this to Americans about how they should pull through for America and buy American products and keep our country consumerism alive by buying Chrysler's domestic vehicles.

This is not the only message that this commercial left me with however.  To me, the commercial is throwing political messages at the audience without many people even realizing it.  It is Halftime America. Obama's first term as president is coming to an end and the 2012 elections are just around the corner.  He is hoping for re-election.  It is just about his halftime and thus halftime for America.  What will our strategy be in the next half?  Will we re-elect Obama?  Will the Republicans take over?  

With the auto bailouts that happened under the Obama administration, it is clear as to why this ad could work as a strong political message.  It is showing how they came back from their hard times with Obama, and America can too.  Also, another piece of information to note, is that the four remaining Republican presidential candidates were all not in favor of the auto bailouts.  It shows how Obama acted in the correct way and the company, and the city of Detroit, are all coming back to power and the "world is going to hear the roar of [thier] engines."  

This is just my take on the commercial.  I see the politics in it.  What about you?  Do you feel that they were trying to convey that message beneath the words of the ad?  Or do you think it was just a straight car commercial?